For a unit on Publication for college, I was tasked with creating a layout for the fictional Taylor Magazine. I was provided with the content text and had to compose them as a one page article, a 3 page article, and a 6 page article. I used vintage advertisements to help with the flow of the pages. Part of the criteria for this brief was making sure that there were stylistic elements tying all the articles together through the publication, while also lending an individual flair for each feature.
I used thick borders and uniform typefaces to help tie all the articles together, as well as the running motif of a “cut-out” headline on each page. As the articles featured were quite design-focused, I wanted to make sure that the layouts were aesthetically pleasing, and I also wanted to pay respect to the artwork of the subjects.
Rest of the layout behind the cut…
A poster I designed for the sci-fi/horror classic, Alien.
My inspiration for this design is rooted in other film posters of the same era that utilised illustration in their designs rather than photographs. These were were often titillating and visceral, presenting surreal tableaus straddling a fine line between sex and violence, and I wanted to create something that I felt wouldn’t look out of place alongside these other posters, although Alien manages to be considerably more highbrow than its genre peers despite the shocking violence and B-movie premise.
Sex and violence, and the juxtaposition between these two extremes, are the driving force behind the film’s well established reputation as a prime example of body horror. The extra terrestrial creatures in the film not only terrify with the threat of death, they also carry the potential for violating our physical bodies. The life cycle of the creature is dependent on a hand-shaped parasite that attaches itself to the face of a living host and orally deposits the early stages of what will become a bi-pedal monster to gestate inside the host’s chest, only to violently eject from the host once sufficiently developed.
At the time of release, this now well known aspect of the film was downplayed in order to maximise the shock value for unknowing audiences (it worked, to great effect), consequently the film’s original artwork for the poster doesn’t give much of the game away. I have the luxury of this now classic film being as much a part of our cultural lexicon as the shower murder in Psycho or the disfigured head in Jaws, so I chose to use the “face-hugger” as part of my design, and I combined it with the iconic space helmet worn by numerous characters in the film. The disparity of the biological creature against the sterile, man-made helmet appropriately signifies how Alien is one of the most well regarded amalgamations of the science-fiction and horror genres.
A brief I did at college for a unit on advertising. We were tasked with creating an advertising campaign for Crumpler‘s light delight hipster. After conducting some target market research, I deduced that though bum bags have often gotten a bad rap, a lot of people would find them incredibly useful while travelling. My target market was to be international students, and I wanted my campaign to focus on travel. My concept was a hip pack with various ‘world monuments’ coming out of the bag, to suggest that the wearer has been collecting them as mementos.
The campaign had to work as a traditional billboard, an extra wide billboard, as well as vertical ads for newspaper and magazines. In order for the concept to work across these varying formats, I created two different versions of the ads. For the vertical ads, I made the leaning Tower of Pisa the most prominent monument in order to fill the negative space with some height. For the horizontal billboard ads, I kept the monuments shorter, but added a flock of colourful birds to fill the negative space lengthwise. There are also flamingos flying out of the bag in the vertical ads. this creates the illusion that the bag has just been opened, and these exotic birds have suddenly escaped. I felt that this created movement within the pictures.
Photoshop was used to create these advertisements.
The slogan I ultimately decided on was ‘Big world, small bag’.